Privacy Policy
1. Preamble
We (variously referred to as “ektv”,”EKAM” “the website”, “application”, “app”, “us”, “we”, “our” or similar word indicating the service provider EKAM Convergence Pvt Ltd (formerly known as AAACloud Telephony Pvt Ltd)) are committed to respecting the privacy of our “subscribers”, “consumers” or “users”, that is, “you.”
This Privacy Policy includes the practices of collection, usage, sharing and retention of your information. It should be read along with the “Terms and Conditions of Use” and all other policies listed on the website. This is a computer-generated electronic record (not requiring any physical or digital signature), published in compliance with the prevalent laws and rules, including the Information Technology Act, 2000 “IT Act”.
2. Kinds of Information Collected
Following kinds of information may be collected from you:
Personal Information
means the information used to reasonably identify the user personally, including but not limited to:
- Details provided during registration like Name, Contact Number, Email ID, Address including landmark, city, pin code, photo.
- Identity and Address Proof documents (e.g.; Aadhar Card, PAN Card)
- Demographic details (e.g.; gender, educational qualification, language)
- Financial details related to bank, or any other payment instrument
- Device specific information such as IMEI or Operating System
- Cookies, Passwords, MSISDN, Device Identification, or any such information which may be used for authentication during registration or use of service
Non-Personal Information
means information that does not identify you or any other individual, including but not limited to:
- Transactions and logs containing usage records identified through User ID / Customer ID or any other such unique identifier
- Session Details
- Web Beacons
Wherever necessitated by law, we shall obtain your explicit consent for the purpose of collecting relevant information.
3. Personal Information
Collection
Relevant Personal information may be collected, wherever applicable, by us or our authorized partners, during application, registration, use, payment or any other transaction, for any of the below mentioned or similar purposes:
- regulatory compliance
- providing the requested products or services
- completing a transaction
- collecting payment authorized by you
- providing better quality of service
Usage
This information is used for any or all of the below mentioned or similar purposes:
- to fulfil legal or regulatory obligation
- to validate your identity, fulfil your order, provision and provide the services
- to measure load on our infrastructure
- to confirm payment made / received
- to respond to your queries and concerns, and troubleshoot in case of any problem
- to provide better quality services, and enhanced user experience
- to inform our advertisers about location of our subscribers
- to recommend relevant products and services based on your preferences
- to communicate about products and services that you may be interested in
- to safeguard us against any transactional error, fraudulent or criminal activity
Sharing
As and when necessary, your personal information may be disclosed to third parties for any or all of the below mentioned or similar purposes:
- for fulfilment of orders and providing the requested service
- for displaying search results and links (including paid listings)
- for providing customer service, including technical support
- for advertising and promotional activities
- for complying with legal or regulatory obligations
- or complying with the request from any government authorities
- for detecting and preventing security threat or fraud
Our affiliates and partner entities may send you marketing communications, and you may be required to opt out, if you want to discontinue receiving the same.
Retention
The collected information shall be safely retained for the minimum duration as necessitated by statutory requirement, or if permitted by law, for longer duration, for the purposes specified herein. Once the purposes are achieved, all information is deleted in a safe and secure mode.
4. Non Personal Information
Collection
You agree and provide your consent for collection of usage-related, technical, diagnostic, or any such information for the purposes specified herein. This information may be collected during registration, use, or any other transaction, duly communicated at the time of collection as may be necessary. This information does not identify you personally.
Usage
The above-mentioned information may be collected continuously, regularly, frequently or occasionally, to improve the service quality, the website, to provide software updates, to provide product support, to verify compliance, or any such reason.
Sharing
To enable the Website partners and third-party developers to improve their software, hardware and services designed for use with the Website, we may also provide any such partner or third-party developer with a subset of diagnostic information that is relevant to that partner’s or developer’s software, hardware and/or services, as long as the diagnostic information is in a form that does not personally identify you.
Retention
he collected information shall be safely retained for the minimum duration as necessitated by statutory requirement, or if permitted by law, for longer duration, for the purposes specified herein. Once the purposes are achieved, all information is deleted in a safe and secure mode
5. Information Collection by Third Party, Websites and Applications
Usage of our services may require us to redirect you to websites, applications, or links operated by third-party affiliates and partners for use of specific features, displaying information, communication, social media content, or advertisement. Their privacy policy regarding collected information may differ from ours. They have their own separate and independent privacy statements, terms of use and other policies which are out of our control. We recommend you to go through the same carefully and provide consent, if required, for the purposes stated herein. Once you leave our servers, the use of any information you provide is governed by the privacy policy of the operator of the website/application you are visiting. If you can’t find the privacy policy of any of such websites /applications via a link from the website’s homepage, you should contact the relevant website /application directly for more information. We are not responsible for privacy practices or content such as third-party websites.
6. Information Security
We use reasonable administrative, logical, physical and managerial measures to safeguard your personal information against loss, theft and unauthorized access, use and modification. These measures are designed to provide a level of security appropriate to the risks of processing your personal information.
7. Changes to Privacy Statement
We will update this Privacy Statement from time to time in response to changing legal, regulatory or operational requirements. We will provide notice of any such changes (including when they will take effect) by law. Your continued use of the service after any such updates take effect will constitute acknowledgement and (as applicable) acceptance of those changes. Acknowledgement and acceptance of the changes and updated would be mandatory in order to continue with the service.
8. Queries, Complaints and Feedback
We are committed to protecting your personal information collected and processed by us and look forward to your continued support for the same. In case of any feedback or concern regarding the protection of your personal information, or any privacy-related feedback or concerns you may contact info@ektv.in
Last updated on 14th June 2025
